The EquiSight Framework

Crafted by Founder and CEO Glenn Block, the EquiSight Framework is a blueprint for embedding equity into product development. Adopting these practices will help to ensure solutions that respect and serve diverse needs.

EquiSight

Elevate your product by embracing inclusivity from the ground up.

With this framework, you will begin to challenge biases and deeply understanding the needs of market through focusing on the needs of those in underrepresented groups.

Transform your market reach and drive greater engagement by making inclusivity a core part of your strategy.

Q

ngage with your audience

E

Start with Intention and Curiosity

  • Commit to challenging bias

  • Learn from users in underrepresented groups

Expand your Market

  • Broaden your market definition to include underrepresented groups

  • Understand their needs

  • Incorporate their needs into the product

Design an Inclusive User Experience

  • Use inclusive language and imagery in mockups

  • Enhance UX to engage with a wider audience

Develop Equitably

  • All aspects of your product are free from bias

  • Product and Features are inclusively named

  • You are frequently testing with your expanded market

Ensure accountability

  • Set and measure OKRs related to your expanded market

  • Take user feedback and data to update roadmaps

U

uestion your Market

I

What does EquiSight Mean?

S

ser Experience

mprove Equitability

ight

This framework will help you to expand your market definition to ensure these groups are well-represented, and seamlessly integrate their needs into your offerings.

Designing inclusively is a mindset that requires intention and dedication, but the payoff is well worth it.