WHAT IS
Product Equity?
“Product equity is the state in which every person, regardless of human difference, can access and harness the full power of our digital products, without bias, harm, or limitation.”
How lack of
Product Equity
HARMS your business
🚫 Reduces your market traction
🔒 Alienates underserved / underrepresented communities
📉 Risks damage to the brand and can have legal ramifications
What are some examples of inequitable experiences?
🖼️ Images, Language, Avatars, and Emojis that offend / lack representation
⚙️ Workflows that implicitly exclude the needs of underserved communities
🤖 Harmful treatment based on bias in AI models and algorithms
🔧 Lack of customization options to meet diverse needs
🚧 High tech literacy barriers
Investing in
Product Equity is
smart
64% of leaders said it has an extremely positive impact on their business.
Buyers who are underserved seek out and are loyal to products that represent them.
—HBR, The Business Case for Product Inclusion Design Practices
Ready to start building equitable products?
Start discovering how our Product Equity Services can support your company in designing inclusive, accessible, and impactful solutions that meet the needs of diverse users.
Together we can make equity a core component of your business strategy and drive meaningful impact.